Who we serve · R&D, product & portfolio

Know what deserves the next investment.

Find alternatives, test the market case and compare opportunities across your portfolio. myRA connects technical evidence with demand, cost and supply.
Product evidenceMarket opportunityPortfolio choices

The problem

The next product has more than one question to answer.

An ingredient can work on paper and fail on price or supply. A growing market can still be a poor fit for your portfolio. You need those answers together before committing the next round of work.

What can myRA do?

From one material to the whole portfolio.

Replace an ingredient, scout a new technology, split next year’s budget and test a price with real buyers. Keep watching for changes to the plan.

How the work unfolds

Follow the question across the disciplines.

myRA reads the technical evidence, checks the suppliers and builds the market case around the same brief. Your team can see which options deserve testing.
  1. 01

    Set the requirements

    Performance, application, cost and supply constraints.

  2. 02

    Compare the options

    Technical evidence beside suppliers and market demand.

  3. 03

    Choose the next test

    A ranked shortlist with the evidence behind each choice.

Keep the work going

See the choices across the portfolio.

Put market opportunity beside your sales, margins and product fit. See where to invest, where to run a smaller test and where the evidence does not yet support a bigger bet.

Questions

Common questions

Yes. Add specifications, past studies and commercial data to the study. myRA reads them alongside technical and market evidence, keeping the source of each finding clear.

Where to go next