Who we serve · Consumer insights

Every launch call gets made. Only some of them get evidence.

The launch date is fixed. The evidence should arrive before it does. myRA reads the category, then asks real buyers what’s still unclear.

The gap

The research that gets skipped.

Give more product and brand decisions a sound evidence base. myRA combines category research with industry insight and studies of real buyers, so your team can test the questions that matter before launch.

What can myRA do?

The questions insights teams bring, in their own words.

Follow a pack test with shoppers, a brand tracker that runs every quarter, a search for who buys, focus groups on a new idea and a price test with members, step by step.
Choose your team

Pick a question

The question

Consumer research

Which of our three snack packs would shoppers pick at £2.50?

Step 6 of 7

The winning pack, signed off.

The vote, the reasons and the one change to make, signed.

myRAConsumer researchSigned report

Signed: Pack A wins, with 46% of first picks.

Which pack shoppers pick300 UK snack buyers · One shelf · Priced at £2.50

First pick

Pack A46%
Pack B31%
Pack C23%
  1. Pack A wins: 46% pick it first, against 31% and 23%.
  2. Shoppers see it first: 44% of Pack A pickers say that is why.
  3. Only 12% notice “no added sugar”. Move it to the front before launch.
Signed bySophie Lang, snack packaging specialist, 11 years (an illustrative signer)
What it changed

myRA re-counts picks by store type. Pack A still wins.

Back in 2 days
Confidence: MediumSources

Research options

Narrow the choice fast. Settle it with real buyers.

Use category evidence to narrow the options, industry insight to test the assumptions and real buyers to answer what remains. Simulated buyers are also available on request for early exploration, with results clearly labelled as simulated.
Explore primary research

What’s published, what people tell us and what experts know, in one study.

Two roads

One question. Two ways to answer it.

Use simulation to explore which option deserves a closer look. Use real buyers to test the decision. Simulated studies are available on request and clearly labelled.
TWO WAYS TO ANSWER ONE CONSUMER QUESTIONTHE QUESTIONWhich of these threepack designs winswith our buyerSIMULATE FIRSTON REQUESTA synthetic panel built tomatch the buyer you name.WHAT COMES BACKDirection, in hoursA ranking, and the reasons behind it.Always labelled as simulated. ASK REAL BUYERSrun by myRASCOPEQuestions drafted,you approve themRESEARCHQuestions put toreal buyersFINDINGSAnswers back, withthe method shownWHAT COMES BACKAnswers from realbuyers, in daysReal people in thegroup you described.THE COMMON PRACTICESimulate to narrow the field. Then test it with real buyers.Explore first. Test with real buyers.Direction narrows the choice. Real buyers settle it.

Standing brief

The tracker that runs itself.

Keep brand tracking on a regular schedule. Use the same questions and method each time, with new findings saved beside earlier studies so your team can see what changed.

Questions

Common questions

myRA helps you decide what to investigate and carries out the research. Published evidence gives you a first view of the category, brand or buyer. When you need to know what people actually think, myRA recruits them and runs the study.

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