Solution · Market sizing and entry

How big is this market, really?

myRA builds the estimate around your product, customers and commercial constraints. If the data leaves a gap, myRA asks the right people. Every calculation and source is open to check.

The problem

A borrowed number is not your number.

A market report may cover your industry without saying how much of it your business can actually sell to. myRA sizes the part that’s yours: your product, your buyers, your countries, with every assumption written down.
See an example of what comes back

The work

From your question to the finished answer.

Size a market two ways, find where you are losing share, pick the first country to launch in, rerun a forecast when a policy changes, or choose sites for a rollout.

Pick a question

The question

Market sizing and entry

Where should we install our first 100 fast chargers in California, and can they pay for themselves within three years?

Step 6 of 7

A rollout plan you can take to the board.

The site shortlist, investment model and sources, together in your brand.

myRAMarket sizing and entrySigned deck

Signed: 100 chargers, 50 sites, 2.8-year payback.

California · The first 100 fast chargers50 sites. Two chargers each. A three-year target.

Selected sites

Los Angeles12
Bay Area10
San Diego9
Sacramento8
Central Valley6
Inland Empire5
  1. Install 100 chargers across 50 selected sites. Total capital: $18m.
  2. Grid and lease checks replace 12 sites. Revised portfolio payback: 2.8 years.
  3. At 25% less energy sold, payback stretches to 4.2 years. Phase the rollout around demand.
Signed byJames Bennett, EV infrastructure specialist, 12 years (an illustrative signer)
What it changed

myRA checks every pair of nearby sites for shared drivers. Payback holds at 2.8 years.

Back in 3 days
Confidence: MediumSources

Beyond the market size

Should we go in? And is there a market here at all?

Use the same research to compare countries, assess an entry plan or test demand for something new. Your team can explore the next question with the evidence and assumptions carried forward.
What comes back
RulesRoutesBuyers

Enter a country

Questions

Common questions

A published report sizes the market its publisher picked, cut into segments that are not yours. Your product, your buyers and your payback rule may describe a market nobody has estimated. myRA builds that estimate on a method you can see, and shows the inputs, the assumptions and the gaps.

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