What we already know
Traffic, nearby chargers, target drivers and your investment budget.
Research · Primary research
Some answers have never been published.
So myRA goes and asks. She finds the right people, runs the calls, surveys and focus groups herself, and puts what they say straight into your study.
One study. Shared context.100 fast chargers in California. Payback within three years.
Calls & interviews
Surveys
Focus groups
New evidence changes the assumptions, analysis and recommendations.
Built around your question
She only asks what the research can’t answer.
myRA already knows your business, the decision you need to make and what the research has found so far. So the questions start with what is missing. A study about charging sites needs to find out real grid costs and driver habits, not ask whether people like electric cars.
What we need to ask
Grid connection quotes, lease terms and where drivers actually stop.
What the answers change
Which sites make the shortlist, what each will cost and when it pays back.
Three ways to find out
The right conversation for the question.
Get the detail behind a number, test a pattern across buyers or hear why people make a choice. myRA chooses the method around the answer your study needs.
01Get the detail
Calls & interviews
Example question
What will it really cost to open these charging sites?
What myRA does
myRA finds grid engineers, site owners and charging operators, prepares the questions and conducts the interviews. Follow-up questions explore the costs and delays that published estimates miss.
What you get
Actual connection costs, lease terms and lead times to put into the site model.
02Test the pattern
Surveys
Example question
Which drivers would use our chargers, and how often?
What myRA does
myRA recruits the drivers your study needs and runs a survey built around location, charging habits and access to home charging. Responses are analysed by group, so different needs do not disappear into an average.
What you get
Demand estimates grounded in driver behaviour, with clear differences between locations and customer groups.
03Understand the choice
Focus groups
Example question
Which of these three packs would shoppers choose, and why?
What myRA does
myRA brings together shoppers from your target group and moderates a discussion built around your brand and product. The conversation probes what they notice, what they trust and what makes them hesitate.
What you get
The reasons behind each preference, so your team knows what to keep, change or test next.
Autonomous primary research
You set the question. myRA runs the study.
myRA proposes who to ask and what it will cost. You say go, and myRA takes care of the work from recruitment through to analysis, using the same brief throughout.
- 01
Find the right people
myRA selects participants for their experience, role or buying behaviour.
- 02
Prepare the questions
The research so far shapes the survey or discussion guide.
- 03
Run the research
myRA conducts the calls, surveys or group discussions.
- 04
Read the responses
myRA compares answers, finds patterns and looks into where people disagree.
- 05
Update the study
New evidence changes the assumptions, analysis and recommendations.
Time and cost
No agencies to brief. No transcripts to sort.
Finding people, briefing an agency and turning responses into analysis can take as much effort as the research itself. myRA handles those steps in one study, so you spend less time managing the work and less money repeating it.
The usual handoffs
Brief a recruiter. Brief a research team. Write the guide. Chase the responses. Send the findings to an analyst.
With myRA
One brief carries through recruitment, questions, conversations and analysis. The findings go straight into your research.
- Start with the context you already have.
- Focus primary research on the gaps that matter.
- Get findings you can use, not transcripts to sort.
Questions
Before you start
myRA finds relevant participants, prepares the survey or discussion guide, conducts the research and analyses the responses. Before the work starts, you see who myRA will ask and what it will cost.