Solution · Competitive intelligence

What is my competition doing?

The important move rarely comes in one announcement. myRA connects the pricing, hiring, filings and product changes, briefs you on what they mean for your business, and when the published record runs out, asks the people who see your rival every week.
We already have alerts. Nobody reads them.

every strategy lead who has ever paid for a competitor feed

The work

An example of what comes back.

Pick a question

The question

Competitive intelligence

Put the six biggest UK budget gym chains side by side on price, sites and member growth.

Step 6 of 7

Six chains, side by side, signed.

Price, sites and growth for all six, and why members switch.

myRACompetitive intelligenceSigned report

Signed: Chain C grows fastest, but mostly by opening new sites.

UK budget gyms, side by sideSix chains · 730 sites · Prices checked at every site

Member growth in the last year

Chain A+9%
Chain B+6%
Chain C+17%
Chain D+1%
Chain E+12%
Chain F+4%
  1. The two cheapest chains grow fastest: C by 17% and E by 12%.
  2. Chain C grows by opening sites. Its members per site did not change.
  3. Switchers chose on price first, then 24-hour opening.
Signed byTom Hale, fitness club specialist, 15 years (an illustrative signer)
What it changed

myRA splits Chain C’s growth into new and old sites. The ranking holds.

Back in 2 days
Confidence: MediumSources

Feed or brief

A feed forwards. A brief decides.

Turn competitor activity into a clear view of the market. myRA connects price changes, launches, hiring and filings, then explains what changed, why it matters to your business and what to watch next.

What a watch answers

One change is noise. Five together are a direction.

A price change on its own means little. A price change, a hiring push in field sales and a new tier in the release notes are one decision showing up in three places. myRA reads the five signals together and tells you which way the rival is heading.
See what comes back

Research options

Public signals first. Then the people who deal with your rivals every day.

Public signals rarely tell the whole story. Industry specialists, channel partners and customers can add context on adoption, pricing and buyer response. myRA weighs that evidence alongside the published sources.

Want a second opinion? A named expert can check the work and sign it.

Questions

Common questions

An alert says something happened and stops there, so the judging still lands on you. myRA reads the whole week, drops what does not matter, and writes down what the rest means for your business. She only sees what is public, so on a quiet week the brief says so instead of finding something to say.

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