Solution · Consumer research

Will consumers actually buy this?

myRA starts with what’s already known about your category. When that isn’t enough, she asks real buyers, in interviews, surveys or focus groups. Your team makes the call with all of it in one place.
The study quote came back at eight weeks.

an insights manager, on why the pack test never happened

See it

An example of what comes back.

Test packs with shoppers, track your brand every quarter, find out who buys, test a new idea with parents or price a new tier. See how the evidence changes the plan.

Pick a question

The question

Consumer research

Which of our three snack packs would shoppers pick at £2.50?

Step 6 of 7

The winning pack, signed off.

The vote, the reasons and the one change to make, signed.

myRAConsumer researchSigned report

Signed: Pack A wins, with 46% of first picks.

Which pack shoppers pick300 UK snack buyers · One shelf · Priced at £2.50

First pick

Pack A46%
Pack B31%
Pack C23%
  1. Pack A wins: 46% pick it first, against 31% and 23%.
  2. Shoppers see it first: 44% of Pack A pickers say that is why.
  3. Only 12% notice “no added sugar”. Move it to the front before launch.
Signed bySophie Lang, snack packaging specialist, 11 years (an illustrative signer)
What it changed

myRA re-counts picks by store type. Pack A still wins.

Back in 2 days
Confidence: MediumSources

Research options

When the category runs out of answers, myRA goes and asks.

myRA builds on the category research, finds the buyers who matter and runs interviews, surveys or focus groups. Questions reflect your business and what the study still needs to establish. The findings go back into the same research.
Explore primary research

The work

The studies a brand team actually runs.

Build on your past studies and the wider category evidence. myRA adds fresh research around the decision at hand, from a new pack design to a pricing change or product launch.
Who buysWhat mattersWhy they switch

Category and buyer research

Understand who buys, what matters to them and why they switch. Read your past studies beside the wider market.

ShapeMessageShelf

Concept and pack tests

Compare the options and the reasons behind each choice. Test with real buyers before choosing a design.

UnderstoodBelievedRelevant

Message and claim tests

Find the promise buyers understand, believe and care about, and where the category leaves room for you.

Wave 1Wave 2Wave 3

Brand tracking

Follow the same questions across markets and over time. Set the brief once; myRA runs each wave.

What comes back, and in whose brand

Questions

Common questions

No. Simulations help you explore ideas before testing with real buyers. They are available on request and clearly labelled. Primary research collects evidence from the people your decision concerns.

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