# R&D, Product & Portfolio Teams

Canonical page: https://www.ask-myra.ai/who-we-serve/product-teams
Content reviewed: 23 September 2026.

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## Hero

**Eyebrow:** Who we serve · R&D, product & portfolio

### Know what deserves the next investment.

Find alternatives, test the market case and compare opportunities across your portfolio. myRA connects technical evidence with demand, cost and supply.

**Visual description**

A product requirement leads to alternatives compared on technical and commercial fit.

## The next product has more than one question to answer.

An ingredient can work on paper and fail on price or supply. A growing market can still be a poor fit for your portfolio. You need those answers together before committing the next round of work.

## From one material to the whole portfolio.

Replace an ingredient, scout a new technology, split next year’s budget and test a price with real buyers. Keep watching for changes to the plan.

**Example questions**

- What could replace whey in our protein bar without raising unit cost by more than 5%, and who can supply it?
- Which battery types could cut the weight of our power tool battery packs by 20% within three years?
- Here are our sales and margins. Where should next year’s budget go across bakery, desserts, frozen snacks and plant-based?
- Would dentists buy a cordless whitening lamp at $900?
- Tell us when cocoa prices, supplier capacity or a rival launch could change our chocolate plan.

**Visual description**

A styled team selector sits at the top of the five questions, each under its industry-standard name. Each question opens its own animated walkthrough, with the selected question beside the current step: how the work starts (a brief, a standing watch, a timetable, the client’s own files or the people asked first), the analysis, primaries where direct answers matter, expert review where sector experience helps test the work, then the finished deck, report, dashboard, brief or signed report. Visitors can pause, replay or choose a stage. Every name and number is illustrative, and each question’s figures agree across its steps and its report.

**Example findings**

**Ingredient substitution: A pea and rice blend adds 2.4p a bar, and two makers can supply it.**

- Pea and rice blend: As good as whey for protein, and the bar stays soft for 9 months. Two makers can ship 450 tonnes a year between them.
- Faba and rice blend: The cheapest of the three. Its one maker has only 120 tonnes free this year, so it works as a second source.
- Potato protein: The best protein of the three, but it sits just under the 3p limit and its one maker has only 60 tonnes.

**Technology scouting: Silicon anode cells: packs 22% lighter, with cells ready in 2027.**

- Silicon anode cells make the pack 22% lighter, from 640 g to 500 g, at the same run time.
- Two cell makers plan silicon anode cells for tools in 2027. Lithium metal is not due before 2030.
- Silicon anode patents are spread across 11 owners, so no single firm controls the technology.

**Portfolio prioritisation: Triple frozen snacks to £2.7m. Fund it from bakery and plant-based.**

- Frozen snacks grow 9% a year at a 30% margin. Their budget triples, from £0.9m to £2.7m.
- Plant-based growth has slowed from 14% to 4% a year, and it earns your lowest margin.
- Bakery is half your sales but grows 1% a year. Keep it strong, on half the budget.

**New product demand: At $900, a third of dentists would buy. Busy whitening practices lead.**

- 34% would buy at $900, above the 30% your plan needs. At $1,100, only 19% would.
- Practices that whiten 10 or more patients a month lead: 55% of them would buy.
- No cord is the draw: one lamp can serve two chairs. A longer warranty would win the doubters.

**Product & supply monitoring: Cocoa is up 6%. Dark bars lose 2 margin points from July.**

- Cocoa up 6% in a day. Your dark bar margin falls from 34% to 32% in July, when the cocoa you bought ahead runs out.
- Your main grinder is full until October. Book the autumn range with your second grinder this month.
- A rival dark range lands in May. At £2.20 a bar, 10p under yours. Watch its first sales before you change your price.

## Follow the question across the disciplines.

myRA reads the technical evidence, checks the suppliers and builds the market case around the same brief. Your team can see which options deserve testing.

**Visual description**

Three connected drawings follow the work from the brief through the evidence to the answer.

**Set the requirements**

Performance, application, cost and supply constraints.

**Compare the options**

Technical evidence beside suppliers and market demand.

**Choose the next test**

A ranked shortlist with the evidence behind each choice.

## See the choices across the portfolio.

Put market opportunity beside your sales, margins and product fit. See where to invest, where to run a smaller test and where the evidence does not yet support a bigger bet.

**Visual description**

Three cards show the portfolio choices: invest, test or review. Each has a small diagram and a clear place in the next round of work.

## Common questions

**Can we bring our own product and sales data?**

Yes. Add specifications, past studies and commercial data to the study. myRA reads them alongside technical and market evidence, keeping the source of each finding clear.

**How does this fit with testing in the lab?**

The research helps your team choose what to test and why. It compares published performance evidence, supply and economics. Your own trials establish whether an option works in your formulation or process.