# Consumer insights

Canonical page: https://www.ask-myra.ai/who-we-serve/consumer-insights
Content reviewed: 23 September 2026.

[All pages](https://www.ask-myra.ai/llms.txt) · [Full website content](https://www.ask-myra.ai/llms-full.txt)

## Hero

**Breadcrumb, printed with a left arrow before it:** All teams

**Eyebrow:** Who we serve · Consumer insights

### Every launch call gets made. Only some of them get evidence.

The launch date is fixed. The evidence should arrive before it does. myRA reads the category, then asks real buyers what’s still unclear.

**Visual description**

A pack-testing request meets a budget constraint, gets decided without a study and later underperforms. The timeline illustrates the cost of skipping evidence before a launch.

## The gap

**Eyebrow:** The gap

### The research that gets skipped.

Give more product and brand decisions a sound evidence base. myRA combines category research with industry insight and studies of real buyers, so your team can test the questions that matter before launch.

**Visual description**

A launch calendar contrasts decisions supported by a completed study with others relying on opinion, old research or no test.

## What can myRA do?

**Eyebrow:** What can myRA do?

### The questions insights teams bring, in their own words.

Follow a pack test with shoppers, a brand tracker that runs every quarter, a search for who buys, focus groups on a new idea and a price test with members, step by step.

**Link:** See how the work is done

**Visual description**

A team selector sits at the top of the questions listed below. The selected question plays a short walkthrough of the research, one step and one picture at a time, from the brief to the finished report with its sources. Calls, surveys and expert review appear where they strengthen that particular answer. The walkthrough contents are omitted here.

Which of our three snack packs would shoppers pick at £2.50?

Track awareness and trust in our coffee brand every quarter, with the same questions each time.

Who buys premium dog food online, and what do they care about?

Would parents pay more for a sugar-free kids’ yogurt?

Here’s our member data. What would they pay for an ad-free tier of our streaming app?

## Research options

**Eyebrow:** Research options

### Narrow the choice fast. Settle it with real buyers.

Use category evidence to narrow the options, industry insight to test the assumptions and real buyers to answer what remains. Simulated buyers are also available on request for early exploration, with results clearly labelled as simulated.

**Explore primary research**

What’s published, what people tell us and what experts know, in one study.

**Visual description**

A set of research choices highlights primary research with real buyers for a decision that published evidence alone cannot settle.

## Two roads

**Eyebrow:** Two roads

### One question. Two ways to answer it.

Use simulation to explore which option deserves a closer look. Use real buyers to test the decision. Simulated studies are available on request and clearly labelled.

**Visual description**

One consumer question branches into an optional simulated panel for early direction and a real-buyer study for evidence. A connecting arrow shows how early exploration can narrow what is tested with people.

## Standing brief

**Eyebrow:** Standing brief

### The tracker that runs itself.

Keep brand tracking on a regular schedule. Use the same questions and method each time, with new findings saved beside earlier studies so your team can see what changed.

**Visual description**

A recurring-brief card shows scheduled brand tracking and responses to rival activity arriving directly with the team.

## Common questions

**Eyebrow:** Questions

### Common questions

**Does this replace our agency?**

myRA helps you decide what to investigate and carries out the research. Published evidence gives you a first view of the category, brand or buyer. When you need to know what people actually think, myRA recruits them and runs the study.

**Are simulated buyers real research?**

No. Simulations help you explore ideas before testing with real buyers. They are available on request and clearly labelled. Primary research collects evidence from the people your decision concerns.

**How does asking real buyers work?**

Ask within the study. myRA uses the research and your business requirements to draft the questions, find relevant participants and run the interviews, surveys or focus groups. Before it starts, you see who myRA will ask and what it will cost. The responses feed back into the same study.

## Go deeper

**Go deeper**

- Consumer research
- Expert review
- Standing briefs