# Market sizing and entry

Canonical page: https://www.ask-myra.ai/solutions/market-sizing
Content reviewed: 23 September 2026.

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## Hero

**Breadcrumb (after the fixed arrow):** All solutions

**Eyebrow:** Solution · Market sizing and entry

### How big is this market, really?

myRA builds the estimate around your product, customers and commercial constraints. If the data leaves a gap, myRA asks the right people. Every calculation and source is open to check.

**Visual description**

Two separate approaches to estimating a market meet in one reconciled answer. One builds from individual parts; the other narrows a larger market to the relevant opportunity.

## The problem

**Eyebrow:** The problem

### A borrowed number is not your number.

A market report may cover your industry without saying how much of it your business can actually sell to. myRA sizes the part that’s yours: your product, your buyers, your countries, with every assumption written down.

**Link:** See an example of what comes back

**Visual description**

A field of small squares represents a broad market. A smaller group lights up to show the part relevant to the client’s countries, segments and assumptions.

## See the work unfold

**Eyebrow:** The work

### From your question to the finished answer.

Size a market two ways, find where you are losing share, pick the first country to launch in, rerun a forecast when a policy changes, or choose sites for a rollout.

**Example questions**

- **Site selection & feasibility**: Where should we install our first 100 fast chargers in California, and can they pay for themselves within three years?
- **TAM, SAM and SOM**: How big is the US market for robot mowers on golf courses, and how much could we win?
- **Market share analysis**: Here are our sales by state. What share of India’s electric scooter market do we hold, and where are we losing?
- **Market entry assessment**: Should we launch our plant-based milk range in Germany or France first?
- **Demand forecasting**: Tell me whenever a UK policy change could affect heat pump sales, and by how much.

**Visual description**

Each question opens its own animated walkthrough, with the selected question beside the current step: how the work starts (a brief, a standing watch, a timetable, the client’s own files or the people asked first), the analysis, primaries where direct answers matter, expert review where sector experience helps test the work, then the finished deck, report, dashboard, brief or signed report. Visitors can pause, replay or choose a stage. Every name and number is illustrative, and each question’s figures agree across its steps and its report.

## Beyond the market size

**Eyebrow:** Beyond the market size

### Should we go in? And is there a market here at all?

Use the same research to compare countries, assess an entry plan or test demand for something new. Your team can explore the next question with the evidence and assumptions carried forward.

**Link:** What comes back

**Visual description**

Three rotating cards extend the market study into related decisions: entering a country, comparing countries and testing a new market. Simple diagrams connect the existing evidence to each follow-up question.

## Common questions

**Eyebrow:** Questions

### Common questions

**How is this different from buying a ready-made market report?**

A published report sizes the market its publisher picked, cut into segments that are not yours. Your product, your buyers and your payback rule may describe a market nobody has estimated. myRA builds that estimate on a method you can see, and shows the inputs, the assumptions and the gaps.

**What happens when the data is thin?**

myRA starts with what’s published and says what’s missing. If you say go, she calls operators, site owners or customers, or runs a survey, and their answers go into the estimate.

**Can we trust a number nobody has published?**

You don’t have to take it on trust. myRA sizes the market more than one way, shows where the methods agree and where they don’t, and every input opens to its source. For a board number, you can add an expert review with a name behind it.

## Go deeper

**Go deeper**

- The research process
- Expert review
- Standing briefs
- Competitive intelligence