# The research process

Canonical page: https://www.ask-myra.ai/research/process
Content reviewed: 23 September 2026.

[All pages](https://www.ask-myra.ai/llms.txt) · [Full website content](https://www.ask-myra.ai/llms-full.txt)

## Hero

**Eyebrow:** Research · The process

### Ask one analyst. A whole research team gets to work.

You talk to myRA. Behind her, specialists plan the work, find the sources, build the numbers, challenge them and write it up.

**Visual description**

A research question splits into parallel tasks handled by specialist roles. Their work comes together in a checked answer with its supporting evidence still attached.

## From question to decision

**Eyebrow:** How myRA works

### From your question to finished research, in seven steps.

myRA scopes the question, gathers evidence and tests the analysis. When the answer needs first-hand information, myRA runs the calls, surveys or focus groups. The findings come back as finished research in your brand.

**Visual description**

A connected seven-stage path follows a brief through scoping, research, analysis, primary research and synthesis, then optional expert review and final delivery. Each stage has its own small illustration. A moving highlight follows the work and shows checks throughout the process.

## The sources

**Eyebrow:** The sources

### Research is only as good as its sources.

myRA reads sources most AI tools can’t reach, and reads your own files the same way.

**Visual description**

Eight source collections connect to myRA at the centre. The library brings together market reports, curated datasets, company records, news, research papers, the authorised web, proprietary research and the client’s own files. The connecting lines show these sources being read together.

## Why it holds up

**Eyebrow:** Why it holds up

### Every number can be checked.

Every study follows the same three rules.

**A method built for the question**

Scope and assumptions are set out first. Market sizing draws on 12+ years of Mordor Intelligence practice across 10,000+ projects.

**Evidence you can follow**

Every number opens to the source it came from and the working that turned it into a finding.

**Checked at every stage**

The plan, the sources, the numbers and the draft are each checked as the work takes shape. Gaps are named. How sure the answer is.

**Visual description**

Three supporting drawings show an agreed scope becoming a research method, a finding traced back through its calculation to the original source, and checks following the work from plan through draft.

## Common questions

**Eyebrow:** Questions

### Common questions

**How long does it take?**

A first draft from published evidence takes under an hour. Primary research and expert review take longer, and myRA shows the timing before they start.

**What happens when the data is thin?**

myRA tells you what’s missing and why it matters. If you say go, she finds the right people and runs calls, surveys or focus groups to fill the gap.

**Can we see the working?**

Yes, all of it. You read the scope and assumptions set out at the start, open the source behind any number and follow the method step by step. Where a number rests on a specialist's judgment, the answer says whose.

## Go deeper

**Go deeper**

- Primary research
- Expert review
- Deliverables
- All solutions