# Primary research Canonical page: https://www.ask-myra.ai/research/primary-research Content reviewed: 23 September 2026. [All pages](https://www.ask-myra.ai/llms.txt) · [Full website content](https://www.ask-myra.ai/llms-full.txt) ## Some answers have never been published. **Eyebrow:** Research · Primary research So myRA goes and asks. She finds the right people, runs the calls, surveys and focus groups herself, and puts what they say straight into your study. **Visual description** One charging-rollout brief flows into calls, surveys and focus groups, then back into the research. The picture shows all three methods working from the same business context rather than from separate briefs. ## She only asks what the research can’t answer. **Eyebrow:** Built around your question myRA already knows your business, the decision you need to make and what the research has found so far. So the questions start with what is missing. A study about charging sites needs to find out real grid costs and driver habits, not ask whether people like electric cars. **What we already know** Traffic, nearby chargers, target drivers and your investment budget. **What we need to ask** Grid connection quotes, lease terms and where drivers actually stop. **What the answers change** Which sites make the shortlist, what each will cost and when it pays back. ## The right conversation for the question. **Eyebrow:** Three ways to find out Get the detail behind a number, test a pattern across buyers or hear why people make a choice. myRA chooses the method around the answer your study needs. ### Calls & interviews Get the detail **Visual description** A person and a call waveform illustrate a direct interview used to investigate costs and practical details. **Example question:** What will it really cost to open these charging sites? **What myRA does** myRA finds grid engineers, site owners and charging operators, prepares the questions and conducts the interviews. Follow-up questions explore the costs and delays that published estimates miss. **What you get** Actual connection costs, lease terms and lead times to put into the site model. ### Surveys Test the pattern **Visual description** A questionnaire and grouped response marks illustrate answers being collected across a defined audience. **Example question:** Which drivers would use our chargers, and how often? **What myRA does** myRA recruits the drivers your study needs and runs a survey built around location, charging habits and access to home charging. Responses are analysed by group, so different needs do not disappear into an average. **What you get** Demand estimates grounded in driver behaviour, with clear differences between locations and customer groups. ### Focus groups Understand the choice **Visual description** Several participants and speech marks illustrate a moderated group discussion about choices and reasons. **Example question:** Which of these three packs would shoppers choose, and why? **What myRA does** myRA brings together shoppers from your target group and moderates a discussion built around your brand and product. The conversation probes what they notice, what they trust and what makes them hesitate. **What you get** The reasons behind each preference, so your team knows what to keep, change or test next. ## You set the question. myRA runs the study. **Eyebrow:** Autonomous primary research myRA proposes who to ask and what it will cost. You say go, and myRA takes care of the work from recruitment through to analysis, using the same brief throughout. **Find the right people** myRA selects participants for their experience, role or buying behaviour. **Prepare the questions** The research so far shapes the survey or discussion guide. **Run the research** myRA conducts the calls, surveys or group discussions. **Read the responses** myRA compares answers, finds patterns and looks into where people disagree. **Update the study** New evidence changes the assumptions, analysis and recommendations. ## No agencies to brief. No transcripts to sort. **Eyebrow:** Time and cost Finding people, briefing an agency and turning responses into analysis can take as much effort as the research itself. myRA handles those steps in one study, so you spend less time managing the work and less money repeating it. **The usual handoffs** Brief a recruiter. Brief a research team. Write the guide. Chase the responses. Send the findings to an analyst. **With myRA** One brief carries through recruitment, questions, conversations and analysis. The findings go straight into your research. - Start with the context you already have. - Focus primary research on the gaps that matter. - Get findings you can use, not transcripts to sort. ## Before you start **Eyebrow:** Questions **What does myRA do autonomously?** myRA finds relevant participants, prepares the survey or discussion guide, conducts the research and analyses the responses. Before the work starts, you see who myRA will ask and what it will cost. **Why does she ask better questions?** myRA has the brief, your business requirements, the evidence already collected and the assumptions being tested. That context carries into each question. You do not have to explain the study again to a new team. **Are these real people or simulated responses?** Primary research means real people: customers, practitioners and others with direct experience. Simulated buyers can help explore ideas separately, but their responses are labelled and kept separate from evidence collected from people. **How is this different from expert review?** Primary research collects new evidence. Expert review checks the completed research, adds industry judgment and provides a named sign-off. You can choose either or both, depending on the decision. **How long does it take, and what does it cost?** That depends on who you need to reach, how many people you need and the method. myRA shows the timing and credit cost before anything starts. It also reduces the recruitment, preparation and analysis work that would otherwise pass between several teams. **Link:** Explore expert review